Gossby.com
Gossby.com
role
Product Designer
company
DLS Inc
Industry
eCommerce
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The Discussion
How do we get more eyes on our selections?
How do we get more eyes on our selections?
01
Our homepage is too similar to other POD sites
In a competitive industry, sites are constantly chasing the same trends and looking at each other. We need to stand out from the pack.
01
Our homepage is too similar to other POD sites
In a competitive industry, sites are constantly chasing the same trends and looking at each other. We need to stand out from the pack.
01
Our homepage is too similar to other POD sites
In a competitive industry, sites are constantly chasing the same trends and looking at each other. We need to stand out from the pack.
02
High dropoff rate after shoppers visit homepage
The front page has few variety to offer: backend systems are set to push similar products, customers can't see new things to peruse after exiting ad links.
02
High dropoff rate after shoppers visit homepage
The front page has few variety to offer: backend systems are set to push similar products, customers can't see new things to peruse after exiting ad links.
03
Tons of design opportunities!
If we get this right, more eyes are on not just our popular offerings, but also the lesser known designs that the team put effort in.
03
Tons of design opportunities!
If we get this right, more eyes are on not just our popular offerings, but also the lesser known designs that the team put effort in.
03
Tons of design opportunities!
If we get this right, more eyes are on not just our popular offerings, but also the lesser known designs that the team put effort in.
The Priority
Design is King
Design is King
Design is King
We aren't selling blanks: mugs, phone cases or blankets. Shoppers are buying illustrations they can customise that will remain a cherished keepsake for them and loved ones. For that, increasing the variety they can see will hopefully increase the chances of a potential customer finding connection with a particular design.
We aren't selling blanks: mugs, phone cases or blankets. Shoppers are buying illustrations they can customise that will remain a cherished keepsake for them and loved ones. For that, increasing the variety they can see will hopefully increase the chances of a potential customer finding connection with a particular design.
The Revamp
So what's changed?
So what's changed?
A visually engaging hero section
We upgraded the banners and thumbnails, featuring the designs more prominently. Seeing real people in pictures also appeals more to the average shopper's psychology.
Testimonials, a must-have for online shopping
The brand retains a nice number of returning customers, due to the above-and-beyond customer service and memories created. A no-brainer to show off.
Clear menus on mobile
A visually engaging hero section
We upgraded the banners and thumbnails, featuring the designs more prominently. Seeing real people in pictures also appeals more to the average shopper's psychology.
Testimonials, a must-have for online shopping
The brand retains a nice number of returning customers, due to the above-and-beyond customer service and memories created. A no-brainer to show off.
Clear menus on mobile
A visually engaging hero section
We upgraded the banners and thumbnails, featuring the designs more prominently. Seeing real people in pictures also appeals more to the average shopper's psychology.
Clear menus on mobile
Testimonials, a must-have for online shopping
The brand retains a nice number of returning customers, due to the above-and-beyond customer service and memories created. A no-brainer to show off.
More featured collections
Extra real estate for marketers to test out their new ideas or new range of products
More featured collections
Extra real estate for marketers to test out their new ideas or new range of products
Seasonal headers & banners
Give the site an up-to-date quality and refrain from remaining static
Seasonal headers & banners
Give the site an up-to-date quality and refrain from remaining static
3D Preview Sample
Visitors get a fuller view of the designs than flat photoshopped 2D images
3D Preview Sample
Visitors get a fuller view of the designs than flat photoshopped 2D images
What were the results?
What were the results?
What were the results?
The abandonment rate post navigating to homepage was reduced by 30%. When we ran A/B tests on a segment of visitors to see the clickthrough rate, we saw that people on the new design clicked were 200% more likely to click on banners and check out categories.
And even though I've left the company for a while now, every now and again I'll log into the site and see that they're still running the core layout that I made for the homepage 😊, albeit with adjustments (now in the big 2026, you've gotta have a TikTok clips section!)
The abandonment rate post navigating to homepage was reduced by 30%. When we ran A/B tests on a segment of visitors to see the clickthrough rate, we saw that people on the new design clicked were 200% more likely to click on banners and check out categories.
And even though I've left the company for a while now, every now and again I'll log into the site and see that they're still running the core layout that I made for the homepage 😊, albeit with adjustments (now in the big 2026, you've gotta have a TikTok clips section!)